Budweiser Budvar is launching a campaign to shout from the rooftops that we are a proudly independent Czech-owned lager. And not related to a certain well known, mass-produced American beer, in any way.

We are different brands. Different beers. Different businesses. In fact, we couldn’t be more dissimilar. We’re worlds apart. And we believe it’s time to grab the spotlight and let the UK know where Budweiser Budvar stands.

In a campaign as distinctive as our lager, we’re setting the record straight, ensuring beer-drinkers make no mistake that Budweiser Budvar is a Czech original.

We’re taking over the streets with big, bold billboards that draw dramatic distinctions between our authentically Czech lager and our American namesake. They’re as unmissable as they are unmistakable.

Our social media channels are busy engaging with lager enthusiasts who are thirsty for knowledge. Through a mixture of fun facts, quirky quizzes, interactivity and insight, we’re celebrating everything about Budweiser Budvar that makes our lager unmistakably Czech.

And we’re not stopping there. It turns out that Budweiser Budvar isn’t the only one saddled with the same name as a big American behemoth. With this discovery, we empathised with the local Brits in question and reached out to those who, like us, stand out from their U.S. celebrity namesakes.

Through our Unmistakably Us (Not U.S.) Campaign, we’re on a mission to meet a Dwayne Johnson from Derby, a Taylor Swift from Taunton, or a Kylie Jenner from Kilmarnock and to learn how their name has impacted their home, work, love, and social life.

We’ve set up a national 24-hour hotline plus an email inbox and will launch a ‘Namesakes’ Night’ meet-up where anyone who shares their name with a big U.S. star can tell their own, unique story. Every namesake can then be inducted into our ‘Hall of Name’ digital gallery and get exclusive access to our new social profile pre-fix (Unmistakably) to use in their bios to ensure no wires get crossed ever again.

Our aim? To champion those who in a twist of fate – or parental oversight! – have ended up living their lives with a super famous name. Yes, we may share a name. but by the end of the campaign, we’ll show the world that it is the only thing we share.

WE ARE INDIVIDUAL, WE ARE UNIQUE, WE ARE UNMISTAKABLY CZECH.