Knajpa
Why Knajpa?
The beer market is evolving, with consumers increasingly seeking authentic experiences and high-quality products
Market Insights
Concept Rationale
Operational Efficiency
Cost-Effective Food Offering
The Czech Pour
It’s no wonder the Czechs drink more beer per capita than anyone else—we’ve mastered the art of the perfect pour! The Czech pour isn’t just a way to serve beer; it’s a performance that heightens flavour, preserves freshness, and keeps customers coming back for more. Each foam-capped pour brings out a depth of flavour and smooth drinkability that’s hard to resist.
The Art of the Pour
Czech pours are an art form, each style enhancing the beer’s flavour and presentation. Hladinka is a classic pour with a balanced creamy foam cap, offering a smooth, full taste. Mliko is a foam-rich pour, almost entirely head, delivering a sweet, velvety mouthfeel perfect for a quick refreshing sip. Šnyt is a lighter pour, served with a thicker foam and less beer, designed for a refreshing, low commitment that’s ideal for sampling. Each pour style is crafted to showcase Czech beer’s unique character and elevate the drinking experience.
How to pour
The Czech pour ritual is a precise and skilful process that transforms the experience of drinking a pint. Unlike the standard lever-tap seen in most countries, the Czech side-pull tap operates more like a dimmer switch than an on-off button, allowing the beertender to control the flow and texture of the beer in delicate stages.
What do you need for quality czech pour?
Technology
Five taps at every Knajpa. A curated selection ensuring high rotation of beer which is crucial for maintaining the best quality.
Trainings
All necessary knowledge to perform the Czech pour – pouring, maintenance and sanitation.
Quality Assurance
Ensuring top-quality poured beer is essential to success, especially adhering to Czech Pour standards. To uphold this, we conduct regular audits across multiple quality categories, awarding points for performance. Operators are expected to achieve a minimum score of 80% in all four audits to maintain these high standards and ensure a consistently excellent experience for patrons.
Concept Essentials
Knajpa ensures that each beer served is of the highest quality, providing a satisfying ad memorable experience
Core Principles
Knajpa is built on a foundation of principles that ensure every guest enjoys an unparalleled experience: exceptional service, the freshest draught beer from Budvar, and a welcoming, sociable atmosphere. With the authentic Czech pour ritual, a beer-centric philosophy, streamlined operations, a thoughtfully curated selection of lagers and beyond, alongside bistro-style beer snacks, Knajpa offers a truly distinctive and memorable experience.
Beer Selection
We highly recommend featuring five draught beer taps at every Knajpa. This curated selection ensures a high beer turnover, which is essential for maintaining the highest quality. Offering five taps provides variety while allowing for quick rotation, ensuring freshness and a consistent experience for guests.
Czech Side Pull Tap
The Czech Side Pull Tap is a traditional Czech tap that is designed to pour in a way that preserves the balanced taste and aroma of the Czech lager, it enhances the beer’s smooth mouthfeel and increases drinkability. This unique tap method ensures the beer is served at its freshest every time, delivering an authentic and high-quality drinking experience that showcases the true craftsmanship.
Czech Inspired Beer Destination
The way beer is dispensed makes all the difference. At the heart of Knajpa is a commitment to serving the perfect beer. This requires not only top-quality equipment but also the expertise and care to use it to its fullest potential, ensuring that every pour is as exceptional. Knajpa venues are outfitted with cutting-edge technology that brings the authentic Czech lager experience to any corner of the world. There’s a reason the Czech Republic leads the world in beer consumption per capita: beer is deeply woven into the nation’s social fabric and cultural heritage. At Knajpa, we honour this legacy by sharing the art of Czech beer with enthusiasts worldwide.
Elements That Make Knajpa a Memorable Experience
Operational Excellence
Knajpa ensures that each beer served is of the highest quality, providing a satisfying ad memorable experience
Beer Dispensing Perfection
The cornerstone of Knajpa is the perfect dispense of beer. This involves not just the right equipment but also the knowledge and skill to use it effectively. Each Knajpa bar is equipped with side pull taps, cooling baths for iconic glasses, sprinklers, and sinks for handwashing, ensuring every beer is served in perfect condition.
The Altar
In a true beer-centric venue, the dispensing font should be the focal point, the “altar” that welcomes every guest. Positioned prominently, visible from all corners of the venue, it invites guests to experience the artistry of the Czech pour. Unlike traditional setups, where the bartender faces away, here the beer is poured with pride and connection, allowing guests to fully appreciate the craftsmanship behind every pour.
All that is included in the deal: The dispensing technology including stainless steel surface bar with a 5-taps font, water cooling basin, the beer cooler, hand-glass washing station, glassware, POS, 2 trainings per year, optional – cool beer storage.
Staff Training
Our comprehensive training programs ensure that every staff member is well-versed in the art of beer pouring and knowledgeable about Budvar’s products. Training covers everything from the czech pour to customer service, ensuring a consistently excellent experience for every guest.
Quality Assurance
We provide all the essential hardware, systems and training to maintain the highest standards of beer quality from keg to glass. Our advanced dispensing systems, beer storage solutions, and cooling equipment are designed to preserve the beer’s freshness and flavour. Every aspect of the beer-serving process, from clean handwashing stations to the use of proper glassware, ensures each pour meets Budvar’s standards. Our beertenders are trained to deliver the perfect pour, and our sanitation book tracks rigorous cleaning protocols for consistent quality. To ensure ongoing excellence, quality is tested quarterly, with each venue receiving a score. Based on their performance, venues are eligible for a performance-based bonus, rewarding their commitment to maintaining top-quality service.
General Aesthetic
In the Knajpa project, Budvar empowers operators to shape the unique look and feel of their venue, allowing for personal expression and individuality while staying true to the core concept of exceptional beer delivery. Each Knajpa venue reflects its own character and atmosphere, creating a distinct design while maintaining a shared commitment to a top-quality beer experience. The dispense station—known as The Altar—serves as the focal point of every Knajpa, embodying the dedication to craft and quality. We are happy to offer guidance on design without imposing limitations, ensuring that each venue feels authentic and aligned with Budvar’s standards.
in this journey
Knajpa Checklist
Roadmap to Deal
We will guide you through a comprehensive sixteen-step process designed to ensure that every detail is meticulously addressed.
Let’s start your Knajpa
And start delivering exceptional beer experiences to your customers.
